4. Know Your Audience
The reality is, your personal brand is not about you. It’s about the people you want to educate with the skills, knowledge and value you can provide.
Focus on: the goal of your personal brand, and the people who can best benefit from your unique talents and skills.
5. Create A Mission Statement
Who you are + What you do + Who you do it for + The transformation you create
Example:
I am May, a dedicated Content Creator specializing in travel experiences and scholarship. My mission is to explain the path to scholarship, offering valuable insight and practical advice. Through in-depth storytelling, I aim to equip individual with the knowledge and inspiration needed to begin their transformative scholarshoip journey.
(Niu)
